Observations on TechCrunch50

One of my students, Parul Raj Lodha, just returned from the TechCrunch50 Conference in San Francisco. Its Parul’s first time in the US, and his passion for entrepreneurship resulted in his skipping a week of classes for this event. Knowing the culture of the Lally School, it didn’t surprise me to find Parul hopelessly sleep-deprived after attending 3-days of what he calls a pure adrenaline rush (accompanied by an equal number of nights of staying awake to get his assignments submitted on time).

Parul brought back a wealth of experience from the TechCrunch50(TC50) Event, but most enlightening were his observations on a demonstration by the folks from Swype Inc, a company that demonstrated their product at the event and was shortlisted to the final three for the coveted TechCrunch50 Best Presenting Company Award.

Swype is the brainchild of Cliff Kushler and Randy Marsden. Cliff co-invented predictive text-entry that got 2.4 billion users addicted to texting on mobile phones after Tegic Communications began licensing the technology in early 1997. Randy developed the onscreen keyboard included in Microsoft Windows (read Don’s post), which has an installed base of over a half a billion units.

Sharing his experiences from TC50, Parul observed that the predictive text solution developed by Cliff was perfect even when it came out over a decade ago. It did everything that the user wanted and basically had no competition for 11 straight years. It’s a no-brainer that Tegic, which was eventually acquired by Nuance, made a fortune off the licensing deals.

So, what made the inventor of such a great product, work even harder in the same space to create another revolutionary product, raising the bar even further? Watch the video on Swype to get a feel for what Cliff and Randy have created – its unlike anything you’ve ever seen before. And as the Swype website mentions, “With one continuous finger or stylus motion across the screen keyboard, the patented technology enables users to input words faster and easier than other data input methods—at over 50 words per minute. The application is designed to work across a variety of devices such as phones, tablets, game consoles, kiosks, televisions, virtual screens and more.” Basically, it will change the way people enter information. The keyboard will be history.

Parul told me that he had the good fortune of interacting with Cliff and quizzing him on what drove him to create a better version of something that was already considered the best. An interesting story emerged. The predictive text technology originated out of an experiment to make it easy for quadriplegics to enter text, given their physical limitations. However, when Cliff and his co-inventors had a working prototype they realized that this technology could change the way humankind enters information.

What is even more amazing is that the idea behind Swype was not born overnight. It emerged out of years of research in developing superior assistive technology and alternative computer input. It’s interesting that Cliff and team aren’t the only people researching this space. But the fact of the matter is that he got it right the first time, and again, over a decade later, a second time. As Parul ecstatically narrated the rest of his amazing experience at TechCrunch, he rightly remarked that there are no shortcuts to cutting-edge state-of-the-art innovation.

BTW, here’s Parul’s list of top ten + 1 reasons why wannabe entrepreneurs should attend the TechCrunch Conference next year:
i) Three days at TC50 were the equivalent of Cliff’s notes on every entrepreneurship course you wish you’d taken.

ii) Your linkedin account gets populated by the who’s who of Silicon Valley. Great people attend that event to find other awesome people.

iii) In addition to the 50 Demopit companies that have been shortlisted after a rigorous selection procedure, there are a host of partners and exhibitors that are scouting for talent.

iv) Watch the Demopit presenters get grilled by the people who first invested in Google, Facebook, and the future of the web. If you’re an entrepreneur-in-waiting, attending this event will give you some perspective of what kind of problems you should have thought through before announcing your product to the world.

v) Talk to entrepreneurs like yourself, and discuss how they solved common problems that you will most likely also face.

vi) Accidentally learn about jobs like the Entrepreneur-in-residence: Get paid to be associated with a VC firm, getting ample time to work on your own business idea, and get immediate access to the very people who could potentially fund your big idea.

vii) Practice pitching your ideas to a group of crunched-for-time investors. Actually, practice the art of getting their attention first, like, in one sentence. And reflect on how you can improve it further.

viii) As Bill Kaiser of Greylock Venture Partners remarked “when I hear about a company once, I often ignore it, when I hear about it twice, I pay attention, when I hear about it for the third time, I take a meeting”. Make your presence felt. The VCs attending TC50 are a close-knit group. They bump into each other all the time (the camaraderie was evident at the event). It helps if you can bump into them enough times to get their attention (assuming ofcourse that you have a truly great idea).

ix) Meet folks like Martin Obert who showed up at Mike Arrington’s door uninvited, made a pitch, and got himself written about on Techcrunch.com, resulting in a million hits on his website. The people attending a TC Conference are a different group of individuals. Get inspired.

x) Get lucky in partnering with the companies at the event. Suggestion Box offered all the demopit companies one year’s subscription to their service for free. Entrepreneurs are good people. Be nice to them, and they will be nice to you. But first get connected.

xi) Wake up to a culture other than your own. I’m sure there was representation from a lot more countries other than the US; I met entrepreneurs from Israel, Japan, India, United Kingdom, Mexico, France, Switzerland, Turkey,and Germany. Ain’t it sweet that most of them have an office in the Bay Area now!

2 responses to “Observations on TechCrunch50

  1. Parul is on my radar screen now. I first saw him at a couple tech events in Boston. Then I saw him many times at TechCrunch50 in San Francisco. He is doing all the things an entrepreneur should do to get noticed.

    Later when he has a business idea he will have a list of influential people who will listen to him. Not one of those people would listen to his great idea if they hadn’t first seen him several times at events like this.

    Many first time entrepreneurs don’t understand now to network and get noticed, ahead of when you will actually need their help.

    Parul has the energy and passion investors look for. He will go places.

    BTW, Gina, I look forward to reading your new book. It got sent to my old office address, but I just had them forward it.

    BTW2, we met at an Innovation conference in Cambridge several years ago. I am from Microsoft, and was on a panel with people from Intel and IBM.

    Don Dodge

  2. Thank you Gina for putting the ‘list’ up. Thank you Don.

    “When you want something badly, the world conspires to give it to you”. Its a quote from the Alchemist by Paulo Coelho.

    I can’t wait to live up to the good things you both have said.

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