Greetings all! It’s been a long, long time. Lois and I have been way busy with the third phase of the Radical Innovation Research program. We have visited 9 companies in 3 countries over the past year and conducted over 150 interviews. Lots to digest about roles and responsibilities for Breakthrough Innovation in large established companies. But enough about us. There’ll be more to follow as we figure out what we’re learning. Right now it’s like drinking from a firehose.
Even more exciting is what’s happening at the Lally School…our school. We have an incredible group of MBA students who are extremely interested in this whole breakthrough innovation/corporate entrepreneurship thing. They are an inspiring bunch. Some of them have asked about why this blog has stalled,…and have offered to help. So I’d like to introduce one of them, Peter Roberts from Utah. See below some thoughts on the Tesla Electric Vehicle. Let us know what you think.
The Tesla/New York Times spat this February overshadowed a great achievement in innovation. Some would say that Tesla’s model S is a radical innovation; however, they would be wrong, Thomas Parker invented the electric car in 1884. The real radical innovation from Tesla was accomplished was with the refueling stations. Tesla has already made inroads on the west coast as seen in this map. Tesla has been working to this implemented since 2011. By focusing on changing current infrastructure, Tesla is setting themselves up for success. They now aim to expand electric car potential from their lone pair of charging stations in NY and DC throughout the east coast.
In a broader sense, Tesla has opened up several possibilities for the future. By controlling both the vehicles and the charging stations, Tesla can work out pricing strategies with electricity and/or vehicles. Tesla is creating a whole new market and setting up the infrastructure for this market. The question we should all be asking is, ‘when the rest of the automakers jump on the electric bandwagon will Tesla’s infrastructure make them a dominant player in the marketplace?’.
Others seem to agree with this, see Adam Morath’s blog from 2/14/13 (http://translogic.aolautos.com/2013/02/14/opinion-tesla-versus-new-york-times-debate-misses-the-point/). Still other see adoption of the of the electric car will require an infrastructure revolution See Ben Holland post in January of this year (http://www.greenbiz.com/blog/2013/01/17/how-important-charging-infrastructure-ev-adoption).
So, while electric cars are all the rage, they’re the small part of the picture. It’s the infrastructure that’ll make this happen.