Rodney Williams is a smart and ambitious man. You can come to this conclusion by just reading a list of what he’s accomplished in his career so far. Williams has four degrees under his belt, including an MBA from Howard University. A marketer from birth, as a kid he perused ads and commercials, always thinking about how products and services can truly serve people. He is a natural entrepreneur, even having started several business ventures as a student.
It was when he was at P&G, though, that Williams’ talents really shone. As a brand manager for Pampers, he accomplished quite a bit; by 27 he had three patents and nine wards for his work at P&G. Williams had done well with P&G, but his entrepreneurial spirit had never left him. During a brain storming sessione was having at work, Williams thought of an idea, that data could be sent by inaudible sound waves instead of Wi-Fi or Bluetooth.
Now Williams could have gone and tried to run with this opportunity inside of P&G. He even compliments them as the place he wanted to be as a brand manager, because, as he says, they “wrote the book for brand management.” He liked how they developed and brought products to market. Though Williams had the resources at P&G to commercialize products under well-known brands, he was always forging his own path when his ideas didn’t fit the traditional brand model or well understood product categories that P&G dominated. So Williams, instead of continuing to be an intrepreneur, did his research and returned to the world of entrepreneurship.
Williams had decided to try to do this new enterprise on his own. What he did was reach out to a friend, Chris Ostoich, and they kicked the idea around. When the two had developed the idea a bit, they asked their engineer friend to see if it could be done. He told them it could but it would be tough, and to bring their idea to a startup competition SXSW. Here they got a lot of attention for their idea, including a lot of people and investors that wanted to be part of their new company, LISNR. It was then that Williams finally quit his job at P&G to fully develop this venture.
After doing my analysis on the articles I had read I reached out to Rodney William’s. I had asked him if my previous analysis was right, was he a champion at P&G? He said that I was right in what I thought. That he had a great idea and the culture wasn’t right at P&G and he had an idea that he wanted to keep completely to himself. Lastly, I asked if innovation was a key component in his new company. He said that “Innovation is a part of LISNR’s DNA it’s in our culture and will be how we succeed.” This statement wasn’t just interesting to see what he thought of innovation, but its place perhaps in LISNR’s success.